Web, social, content, and paid media
TSM Collision
A local-first growth system for a collision shop that needed more than a better-looking feed.
The decision story
The context
First month of social media work, August 2026. Source: Instagram Insights.
What I owned
I shaped the social strategy, produced content, and connected organic awareness to a clearer local conversion path.
The useful insight
Local trust is built in public. The shop had useful expertise already. The opportunity was to make that expertise visible, consistently.
Evidence
175.7K views in month one
First month of social media work, August 2026. Source: Instagram Insights.
91.1K unique viewers
169K Reel views
89.4% from non-followers
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