Website strategy, SEO, analytics, and conversion
Movement Co. Physical Therapy
A practical migration and search foundation for a physical therapy practice with multiple services and locations.
Scope
Service and location contentLocal SEORedirects and migration planningGA4 and Search Console
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The decision story
The context
Website strategy and measurement work for a local healthcare practice.
What I owned
I connected service content, location intent, redirects, analytics, and conversion work into one plan.
The useful insight
Search visibility is more useful when the page someone lands on helps them take the next step.
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