Ben TrumanMarketing
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Part-time marketing + customer success

Cadynce Software

SaaS positioning and go-to-market support for an AI takeoff and workflow platform.

Scope

PositioningWebsite and campaign contentSEO, AEO, GEOEmail and webinars
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Cadynce Software marketing work by Ben Truman

The decision story

The context

Customer and product proof, not an individual marketing result.

What I owned

I supported SaaS positioning, website and campaign content, search visibility, email, webinars, and go-to-market work.

The useful insight

The best product story starts with the work people are trying to finish, not the feature list.

Evidence

A clearer story for a complex product

Customer and product proof, not an individual marketing result.

27% faster estimating in a customer pilot
Duplicate work eliminated
Used as customer proof in GTM storytelling

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